Leak 01 · Text-back to missed calls
The phone rang while you were on the machine
"It rang while I was running the plate compactor. Called him back at six. He'd already booked the guy who picked up."
Read the fixWorks with the apps you already run · Set up for you · Live in days, not months
What gets built
The systems we set up, connect, and keep running.
We build these into your business, connect them to what you already use, and train your team to run them.
Plug into the system →
Connects to what you run
Keep your software.
We work around it.
We connect to what you're already running and fill in the parts it doesn't do.
Connects to what you run
Keep your software.
We work around it.
You don't have to rip anything out. We connect to what you're already running and fill in the parts it doesn't do.
Logos and names shown are trademarks of their respective owners. Their inclusion doesn't imply partnership or endorsement.
The honest question
Do I actually need this?
Fair question. Here's the pattern, and here's what contractors told the people who bothered to ask.
Leak calculator
How much are missed calls costing you a year?
Four numbers you already know off the top of your head. We'll show you what the phone quietly costs you every year.
1
Your numbers
2
Where to send it
3
The damage
Here it is, friend.
The written version is on its way to your inbox. Everything we worked out is right here.
| Metric | Weekly | Monthly | Yearly |
|---|---|---|---|
| Calls coming in | 12 | 52 | 624 |
| Calls you pick up | 9 | 39 | 468 |
| Calls nobody answers | 3 | 13 | 156 |
| Jobs won | 2 | 9 | 104 |
| Revenue booked | $9,000 | $39,000 | $468,000 |
What this means
You pick up 75% of the phone, which leaves 3 calls a week going unanswered. On the ones you do get to, you close 22%, so the selling isn't the problem. Being reachable is.
| Missed call impact | Weekly | Monthly | Yearly |
|---|---|---|---|
| Calls nobody answers | 3 | 13 | 156 |
| Jobs they'd have become, at your 22% close rate | 1 | 3 | 35 |
| Revenue walking out | $3,000 | $13,000 | $156,000 |
The problem
Those 3 weekly missed calls would close at the same rate as every other call you take. That's roughly 3 jobs a month you never hear about. Not lost to a competitor's price, just to nobody picking up.
| Today | Every call answered | Difference | |
|---|---|---|---|
| Calls answered a week | 9 | 12 | +3 |
| Jobs won a week | 2 | 3 | +1 |
| Revenue a month | $39,000 | $52,000 | +$13,000 |
| Revenue a year | $468,000 | $624,000 | +$156,000 |
| Where that puts you | 1.0x | 1.3x | +0.3x |
What it costs
$597/mo
Plus a one-time $1,500 setup. First year all in: $8,664.
What's left over
$147,336
Recovered work minus what you pay us, year one.
Pays for itself in
the first month
After that it's just work you weren't getting.
Read it straight
Same crew, same trucks, same close rate. Nothing about how you sell has to change. The only difference is that the phone gets answered every time, and that alone is worth $156,000 a year to you.
Getting started
From call to live.
Mason can be answering your phone within days. The full build (website, follow-up, invoicing) typically runs 30 to 90 days, set up for you end to end.
1
Discovery call
A free 30 minutes. We walk your phone, your site, and your follow-up, and show you where jobs are dropping.
2
We set it up
We configure the system, connect the software you already run, and train your team on it. No homework for you.
3
Go live
Mason answers within days. Full build lands in 30 to 90 days with onboarding and guided support throughout.
4
Scale and grow
Ongoing tuning as you add crews, add territory, and take on bigger work. We keep the systems earning.
Book a free discovery call →
You keep running the jobs. We make sure the system is set up right, used by your crew, and always improving.
Three levels, starting at $297/mo. Website build included at every one.
See pricing →Fair questions.
We're probably not a fit if
Any of those sound right, save your money. We'd rather say so now than three months in.
FAQ
How fast can this be live?
Mason can be answering within days. The full build, website included, runs three to four weeks.
Do you build the website, or do I keep mine?
We build it. It's included at every level, and it's built to capture leads rather than just look good.
What are the text and email charges?
Usage-based, billed at cost, same idea as your phone bill. Most contractors land in single or low double digits a month.
Does Mason understand hardscaping?
He's built for it. He knows a paver patio from a composite deck, asks about square footage and access, and won't quote a price he shouldn't.
What if Mason gets something wrong?
He hands off to you. He's set to stop and escalate rather than guess, and you see the transcript of every call.
Do I have to switch software?
No. We connect to what you already run.
Who owns the leads and the customer list?
You do. It's your list, exportable whenever you want it.
See where your jobs are going.
A free 30-minute call. We'll go through your setup and show you what's leaking, whether you hire us or not.
Rather send a message? Get in touch, email info@backstopmarketing.com or call (818) 418-1771.